Decoration Options
Branding Methods Explained — The Excite Merch Guide
Choosing the right branding method is an important part of creating promotional merchandise that looks great, lasts well, and truly reflects your brand. Different printing techniques work better on different materials, shapes, and logo styles, which is why there isn’t one “best” method—just the one that’s best for your product. Some techniques, like pad print or screen print, are fantastic for bold, simple logos and are often the most cost-effective. Others, such as digital or transfer printing, shine when you need full colour, gradients, or photo-style artwork. Then there are specialty options like foil printing, which add a touch of luxury and premium detail.
Because every product is made from different materials—plastic, fabric, metal, paper, or something textured—the printing method needs to match the surface to make sure your logo stays crisp and durable. A method that works beautifully on a notebook may not work on a curved drink bottle, and something perfect for a cotton tote might not suit a recycled polyester cap.
At Excite Merch, we understand that choosing can feel overwhelming, especially if printing isn’t your world. Our team is always ready to guide you, explain the differences, and recommend the option that will give your brand the best possible result.
Pad Print
What it is:
A small rubber-like pad picks up ink and “stamps” your logo onto the item.
Best for:
Pens, keyrings, stress balls, and curved or uneven surfaces.
Why choose it:
- Works on almost any shape
- Great for fine details
- Cost-effective for simple logos
Screen Print
What it is:
Ink is pushed through a mesh screen—like a stencil—onto the product.
Best for:
Tote bags, notebooks, T-shirts, and other flat surfaces.
Why choose it:
- Bright, bold colours
- Ideal for large logos
- Perfect for solid colour designs
Digital Print
What it is:
Your design is printed directly onto the item, similar to a high-quality photo printer.
Best for:
Full-colour logos, photos, gradients, and detailed artwork.
Why choose it:
- Unlimited colour options
- Sharp, modern finish
- Makes complex designs really pop
Transfer Print
What it is:
Your logo is printed onto a special film, then heat-pressed onto the product.
Best for:
Apparel, bags, and products that need full-colour branding.
Why choose it:
- Vibrant and detailed
- Works on tricky fabrics
- Ideal for smaller runs with multi-colour designs
Foil Print
What it is:
A metallic foil (gold, silver, copper) is heat-stamped onto the item for a premium, shiny finish.
Best for:
Notebooks, gift packaging, corporate gifts, and premium products.
Why choose it:
- Elegant and eye-catching
- Adds a luxury feel
- Perfect for special occasions or high-end branding